Onitsuka Tiger eCommerce
Onitsuka Tiger is a well-known Japanese sports shoes brand, also founder of the Asics Corporation.
As the UX/UI Designer on this project, I participated in the discovery process to redesign the existing eCommerce website for the EU market.
Helly Hansen eCommerce navigation
Helly Hansen is the leading Scandinavian brand for waterproof sportswear and apparel for ski professionals.
I was asked to improve the navigation experience onsite plus the UX of the product listing page and home page in order to increase conversions.