Relieve your stress and anxiety with Placid, the intelligent Chatbot game.
Create an application that helps users manage stress and anxiety. The app will track the mental state of users, help them talk about it with their loved ones and also seek to improve their mental state before an anxiety crisis occurs.
*Please, be aware that all information in this case study is my team’s: Cesar García, Albert Carreras, Camila Rojas, Aarón Pou and me.
Conducting User Survey and interviews with psychologists
We conducted a user survey to gain user insight and gather ideas to reach the goal of the project.
We wrote a 13-question survey and shared it with contacts that matched the target user profile. We received 67 responses.
Additionally, we had 3 interviews with specialists in the field of psychology to look for functionalities that could be useful to the stressed and/or anxious user.
Benchmarking & online reviews
We also benchmarked +14 apps across different categories such as meditation, anxiety trackers, diaries, and apps that provide guidance to manage stress & chatbots. This allowed us to have an overview of the functionalities the market already offers and the feedback real users have.
User personas: pains & motivations
We created and validated three persona profiles by using the information obtained from the interviews with psychologists, the results obtained from the survey, and the benchmarking from competitors.
Problem definition "how might we..."
Creating the user personas helped us concretize and put together all research data obtained and this was a big step for us to define the problem that our target users were facing and we needed to solve with our app:
How might we design an app that helps anxious and/or stressed users relax while interacting with it, reduce their anxiety levels overtime and be understood by their loved ones?
Features & functionalities to solve users' needs
Based on the research conclusions & user persona profiles, the team and I were able to come up with 3 features for the app after a fun & creative virtual brainstorming session.
Information Architecture (IA)
The Miro whiteboard platform made it very easy for us to work on our IA remotely and define how our users would interact with the 3 key features.
The Virtual Assistant (VA)
One relevant output from our interviews with the phycologists was the aspect that our VA should have.
Transition design of the VA when interacting with it.