Drink delivery eCommerce concept

One of my agency’s clients came to us with a new business idea: to create an express drink delivery solution for the Belgian market.
Our client was already successful in a related industry and had logistic capabilities to expand the business.


As a design lead for this project I was put in charge of creating an initial concept design that would help validate the idea by the market and attract investors.

Onitsuka Tiger eCommerce

Onitsuka Tiger Mockup

Onitsuka Tiger is a well-known Japanese sports shoes brand, also founder of the Asics Corporation.

As the UX/UI Designer on this project, I participated in the discovery process to redesign the existing eCommerce website for the EU market.

Helly Hansen eCommerce navigation

Helly Hansen UX case study

Helly Hansen is the leading Scandinavian brand for waterproof sportswear and apparel for ski professionals.

I was asked to improve the navigation experience onsite plus the UX of the product listing page and home page in order to increase conversions.