Those are some selected projects I worked on.
Onitsuka Tiger – ECommerce
Drink Delivery – App
Coco & Eve – ECommerce
Placid Mental Health – App
Welcome to my Digital space!
At Wayfair, my three-year tenure managing a furniture product category ignited a passion for UX design, sparking a transition that led me to freelance web design.✨.
In 2020, I embraced UX/UI design, combining freelancing with pursuing a master’s degree.
As a solopreneur, I refined my skills and later joined Vaimo, an ecommerce-focused agency, where I’ve contributed to the improved user experience for over 40 diverse companies, both B2B and B2C.
Currently, I’m also part of a dynamic female-led team co-founding a nutrition app, infusing innovation into the intersection of technology, design, and entrepreneurship. ⚡.
👩🏻💻 Product Design
I approach product design holistically, addressing client concerns throughout the digital product journey. Thorough research guides my design process, ensuring alignment with user needs.
🎨 Visual Design
As a visual design enthusiast, I’m passionate about creating clear and balanced visuals. I advocate for design systems, believing they simplify and enhance the design process.
📲 Interaction Design
I specialise in crafting interactive designs that bring prototypes to life. My focus is on creating engaging interactions that add uniqueness and distinction to brands.
✍️ Customer Journey Mapping
I prioritise creating comprehensive customer journey maps to gain a holistic understanding of user interactions. This practice helps me organise my thoughts and identify process flaws early on, guiding the ideation of effective solutions.